Music Video

Completed Digipak

This is our finished Digipak for our music project. We have changed many fonts and had many different pictures to choose from but as a group we believe this is the best design for our digipak. We have looked at the codes and conventions of a digipak, such as a barcode, having the track list on there and the name of the album.

Completed Poster

This is the final draft for our poster as part of the music video project. We have gone with a similar picture to the one we used in our digipak and we have maintained a black and purple theme which also carries over from my digipak. We feel as if these colours match the theme of our music video and the genre of music, which is quite edgy and urban. The black is to represent our artists mood which was quite dull and sad throughout the video.  

Evaluation Question 4

Evaluation Question 4 by Kallum Kafesci on Scribd

Evaluation Question 3

https://soundcloud.com/kallum-kafesci-239943375/evaluation-question-3/s-fPoHX

Evaluation Question 2

How effective is the combination of your main production and ancillary texts?

The Project

For this task, I had to create a music video which was my main product, along with an accompany of 2 ancillary texts, which consisted of a Digipak and a poster of my artist DAZE.

What is significant about these 2 print media products is that they compliment each other in terms of promoting one another. I felt as though it was appropriate to create this ancillary project as this was a common way in which the mainstream media chooses to promote their artist and remain successful.

The Digipak

This is my completed digipak. I made this with all the research I looked at based on similar artists. I used dark colours on the front and back covers to show that the genre of the album is indie pop. I used a picture of our artist DAZE with his back turned to the camera to show that he is edgy and conserved.

The Poster

The combination of my main music video product and ancillary texts was indeed effective. from research that I'd found, other similar artists like The 1975. I noticed that they had a specific style that can be associated with the artist. So I decided to also incorporate this convention into my ancillary texts. I choose that dark colours and an edgy view on aspects of the artist is a good way to identify my artist as a young and troubled teen. I used the same colours to what is on the digipak to help establish DAZE and to make the colours and the style his.

Conclusion

Overall, I feel as though my ancillary texts was indeed effective in terms of the combination of my music video and digipak/magazine cover. This is because I kept the colour scheme essentially similar and had key images that referenced iconic scenes within the music video itself. I also kept the characteristics of our artist - edgy, conserved, lonely and suffering. I wanted to prioritise the idea of our artist being stressed and edgy.

Evaluation Question 1

“In what ways does your media product use, develop or challenge forms conventions of real media products?”

Within the music video industry, there are a number of set codes and conventions that are followed or challenged and in our music video for the song ‘Heathens’ by DAZE, we believe we challenged the forms and conventions of real media products for the most part. However, we did in fact use some of the forms and conventions.

Before we started shooting our music video I researched into various music videos within this similar genre of  indie and what I found in particular was the majority of these music videos featured heavily the artist and followed many narratives that are personal to the artist. So, by learning from this, I decided to follow this convention by heavily featuring my artist DAZE and making sure that the story of the video is DAZE's own and it relates to his background and his story. Within my music video, it follows the narrative of a young teen going through a tough time where he is being treated as an outcast and does not know what to do. Throughout my video, it shows him being alone and doing things that are unusual to see in for young man - for example - when DAZE is at the park all by himself where usually at that age you would have a group of friends to go with.

As my music video progresses, it also features the singers iconic elements, which are his hoodie, skinny jeans and his hat. I decided to use this because by looking at other conventional indie music videos, they usually consist of simple yet engaging shots of the artist. So, I felt as though it was more than essential to incorporate this idea/technique into my own music video through this costume props. I used bright stage lights for the dark room scenes, which i directed at different angles to get good lighting on to our artist to get the best edgy shots. I also learnt that most conventional music videos within this genre often have their mise - en - scene within their music video relate, be symbolic and represent the words being sung within the song. So, I again found it more than essential and necessary to do this in my video. For example, when DAZE sings the verse in which he describes the people siting next to him we got our artist to sit ever side after the beat to represent that.

I also discovered how the pacing of the majority of music videos essentially are fast paced and cuts in almost every shot to engage and keep the audience attracted and not become tired of what they're seeing on screen. As I found this to be a crucial element within real music video products, I knew I also had to closely follow this convention in order to ensure that my music video fits within the conventions of what a music video should indeed look like. These are some of the elements that I followed from Goodwin's Theory in terms of pacing tempo and relating things on screen to the words of the song being sung.