Friday 15 December 2017

Location Scouting 2

On Wednesday 13th of December, myself, Jack and Kaan did our second location scouting session. This time we looked at train stations we will film at. We visited Wembley and North Greenwich and took some pictures of specific shots that will feature in our music video. We feel as if these locations will fit within the other locations, such as tunnels, as well as representing the genre of the song well. Here are some of the shots:









Wednesday 13 December 2017

Location Scouting 1

On Monday 11th December, myself, Kaan and Jack travelled to one of the locations we intend to use in our music video for DAZE. The location is a tunnel with pieces of artwork/graffiti on it. We feel as if this is a good location to use in the video because it is secluded, it has good lighting and helps set the tone of our music video. Here are some pictures we took:

   

 

Tuesday 5 December 2017

Digipak

Before I start working on my digipak I thought it will be useful for me to have a look into what digipaks are and what their purpose in.

Digipak is a patented style of optical disc packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.


1. Is it unified with the content or message you are trying to get across? This creates an immediate connection and sense of belonging.

2. Is there an information and visual hierarchy? This means there's a focal point or image that grabs your attention first, and then your eye is led around the design in the order of what is important after seeing the main image of reading the main text.

3. Does the design have graphic impact? Is it distinctive or memorable? There are many CDs competing with yours for attention, lots of these are sent out to producers and designers, this means it must be a major contender.

4. Is it appropriate for whom you want to attract and the environment in which it will be presented? A poster or CD for a country audience will not have the same look and feel presentation as for a heavy metal one.

The golden era of cover art design began in the early to mid 1960s and lasted into 1980s. During this time the major format for music was 12 inch, long play disc or LP.Cover art became a part of the musical culture of the time. Often used to express graphically the musician's artistic intent, it helped connect and communicate to listeners the message or underlying theme of the album.

Album cover art, now almost exclusively CD and CD packaging artwork, went through a period of change and rebirth in the 1990s.

Music Video