Development

• The advent of high quality colour video tape recorders and portable video cameras enabled many pop acts to produce promotional videos quickly and cheaply in comparison t the relatively high costs of using film.
• The key innovation in the development of the modern music video was video recording and editing processes along with the development of a number of related effect such as chroma-key and green screen/blue screen.

In the 1990s- became common:

• Non-representational techniques, in which the musical artist is never shown, became more common
• Many images impossible to grasp on first viewing thus ensuring multiple viewing
• Split screens, colourisation are also commonly used effects
• Most common form of editing associated with the music promo is fast cut montage