- 1970: The record industry discovers TV - this was shown as a great opportunity to promote their artists.
- They focus on producing short 'Promos', early music videos which started to replace the lure performance of the artist on the TV stage.
- 1975: Bohemian Rhapsody, a groundbreaking video released by Queen, marked the beginning of the video era and set the language for the modern music video. The video is considered one of the first to use advanced visual effects. Special effects played a vital role in propelling this video forward.
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